NOA is a psychological consultancy and research agency that works closely with the Social and Organizational Psychology section of the Vrije Universiteit Amsterdam. NOA was founded in 1996 and originally had a form of foundation. In 2009 the foundation founded NOA BV and incorporated all activities in this BV. The NOA foundation finances, among other things, a chair at the Vrije Universiteit Amsterdam and doctoral research.
The director of NOA BV is Dr Remko van den Berg.